TruthWorks What Building towards Billion-Dollar Products Really Teaches You - CEO Jeff Seibert
Dec 9, 2025
Jeff Seibert is the CEO of Digits and the creator of Crashlytics, known for revolutionizing mobile crash reporting. He shares insights on transitioning from a startup in chaos to building AI-native accounting solutions. Jeff reveals why traditional accounting is broken and discusses the power of AI in automating tedious tasks. He emphasizes creating intuitive designs to reduce cognitive load, the importance of visionary leadership in tech, and how to leverage AI for problem-solving rather than final solutions. His experiences provide valuable lessons for innovators.
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Code Multiplies Effort
- Jeff fell in love with coding because code multiplies effort: write once, run a billion times.
- That multiplier mindset drove his focus on automating tedious work to free creative time.
From Nighttime Hacks To Global Crashlytics
- Jeff Seibert built Crashlytics after nights debugging Box sync crashes and learning Instagram had more crash reports per minute than they could read.
- Crashlytics reached 300 million phones in 12 months and later scaled to ~6 billion MAU after acquisitions by Twitter and Google.
Be Present Early And At Final Polish
- Be involved at the 10% problem-definition stage and the 90% polish stage for projects you own.
- Use that rhythm to ensure directional alignment early and deliver crafted final experiences.
