Jeff Seibert — CEO & Co-Founder of Digits, and the product builder behind Crashlytics (acquired by Twitter, used by nearly every major mobile app) — joins Jessica Neal on Truth Works for an honest breakdown of what it really takes to build world-changing products.
From early startup chaos to shipping tools that feel "invisible" and magical, Jeff shares the frameworks that shaped his thinking — and why finance needs an AI-native reinvention.
In this episode, we explore:
• The origin story of Crashlytics & lessons from hyper-scale
• The transition from Fabric → Digits and designing for clarity
• Why accounting is broken — and what AI can fix
• Product simplicity vs. complexity: the discipline behind it
• Leadership under pressure, momentum, burnout, and team trust
• How founders should think about automation, decision-making & AI tools
• What he wishes he knew earlier
A rare look inside the mind of a founder who repeatedly builds systems that billions rely on — and why his next bet might reshape how business finances run.
