

Building Publisher Alliances with David Rowley
11 snips Nov 12, 2024
David Rowley, VP of Revenue Technology at News Corp, shares his fascinating journey from artist to media executive. He delves into the crucial need for publisher alignment in today's ad tech landscape, addressing challenges posed by tech giants. Rowley emphasizes the interdependence of journalism and advertising, discusses the emergence of new ad servers, and highlights strategies for building strong ad ops teams. His insights are a must-listen for anyone navigating the evolving digital publishing world.
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Unlikely Path to Advertising
- David Rowley's career path was unconventional, starting in religion and art at Oberlin College.
- After moving to NYC, he worked as a waiter, musician, and photographer's assistant before entering advertising.
From Starving Artist to Corporate World
- David Rowley's entry into the corporate world was driven by a personal relationship and the need for financial stability.
- His first job was at Young & Rubicam (Y&R), part of WPP, as an executive assistant to the president.
Networking is Key
- Network consistently and attend industry conferences.
- The network effect is crucial, especially during career transitions.