The Community Exchange Podcast by OpenWeb

Building Publisher Alliances with David Rowley

11 snips
Nov 12, 2024
David Rowley, VP of Revenue Technology at News Corp, shares his fascinating journey from artist to media executive. He delves into the crucial need for publisher alignment in today's ad tech landscape, addressing challenges posed by tech giants. Rowley emphasizes the interdependence of journalism and advertising, discusses the emergence of new ad servers, and highlights strategies for building strong ad ops teams. His insights are a must-listen for anyone navigating the evolving digital publishing world.
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ANECDOTE

Unlikely Path to Advertising

  • David Rowley's career path was unconventional, starting in religion and art at Oberlin College.
  • After moving to NYC, he worked as a waiter, musician, and photographer's assistant before entering advertising.
ANECDOTE

From Starving Artist to Corporate World

  • David Rowley's entry into the corporate world was driven by a personal relationship and the need for financial stability.
  • His first job was at Young & Rubicam (Y&R), part of WPP, as an executive assistant to the president.
ADVICE

Networking is Key

  • Network consistently and attend industry conferences.
  • The network effect is crucial, especially during career transitions.
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