The Community Exchange Podcast by OpenWeb cover image

Building Publisher Alliances with David Rowley

The Community Exchange Podcast by OpenWeb

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Ad Spend and Digital Challenges

This chapter explores the pressing challenges faced by publishers in the evolving digital advertising landscape, including the decline in ad spend due to the dominance of major tech companies. It emphasizes the urgent need for improved measurement and attribution systems, alongside potential solutions like Google's Privacy Sandbox and the adaptation of existing models to reclaim ad spend.

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