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Cereal PR Stunt
- Brian Chesky and Joe Gebbia, facing credit card debt, created Obama O's and Cap'n McCain's, cereal boxes during the 2008 election.
- This unconventional PR stunt earned them $40,000, highlighting their resourcefulness.
Do Things That Don't Scale
- To scale your company, start by doing things that don't scale.
- Handcraft the core user experience and understand customer needs intimately.
Go to Your Users
- Go to your users and understand their needs directly.
- Personal interaction helps you build a product tailored to their desires.