Masters of Scale

Airbnb's Brian Chesky in Handcrafted

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May 3, 2017
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ANECDOTE

Cereal PR Stunt

  • Brian Chesky and Joe Gebbia, facing credit card debt, created Obama O's and Cap'n McCain's, cereal boxes during the 2008 election.
  • This unconventional PR stunt earned them $40,000, highlighting their resourcefulness.
ADVICE

Do Things That Don't Scale

  • To scale your company, start by doing things that don't scale.
  • Handcraft the core user experience and understand customer needs intimately.
ADVICE

Go to Your Users

  • Go to your users and understand their needs directly.
  • Personal interaction helps you build a product tailored to their desires.
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