REVOLVE'S Chief Brand Officer Raissa Gerona Shares advice on Influencer Strategies and Brand Marketing
Dec 15, 2020
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Raissa Gerona, Chief Brand Officer of Revolve, discusses influencer marketing, brand marketing, and social media. They talk about Revolve's role in working with content creators, their evolution as a brand, daily routines during quarantine, new product launches, job opportunities in brand marketing, building genuine relationships with influencers, and the launch of Revolve's 'Revolve You' podcast campaign.
Influencer marketing and building relationships with influencers are crucial for brand success.
Revolve's strategy of collaborating with influencers to create their own brands is a successful approach.
Being upfront with budget constraints and focusing on genuine connections are key for start-up brands working with influencers.
Deep dives
Influencer marketing strategies and working with Revolve
The podcast episode features an interview with Risa Girona, Chief Brand Officer of Revolve. They discuss the importance of influencer marketing and provide advice for new brands looking to work with influencers. Risa shares her personal experience of meeting Mariana and how Revolve was at the forefront of influencer marketing. They also discuss Risa's journey from being a fashion designer to working with Revolve. The episode highlights the value of building relationships with influencers and the success of Revolve's influencer trips. They also touch on the role of Revolve as a mother brand, acquiring and supporting various in-house brands.
Building and growing influencer brands
Revolve's strategy to collaborate with influencers in creating their own brands is discussed in this episode. Risa highlights the natural progression of partnering with influential figures like Amisong and Camila and revealing how these partnerships leverage the influencer's existing popularity and resonance with Revolve's customer base. The episode also hints at the possibility of future collaborations with other influencers. Risa emphasizes the importance of finding influencers that align with the brand's DNA and the significance of having a strong product to offer.
Career advice and personal growth
Risa shares valuable career advice received from Michael Mente, a co-founder of Revolve. She emphasizes the importance of not feeling the need to know everything and the value of hiring people who excel in areas one may not be proficient in. Risa also discusses the significance of managing emotions and making decisions without being driven purely by emotions. She reflects on the impact of becoming a mother on her management style and the importance of leading with compassion and empathy. The episode also mentions the launch of the Revolve You campaign, and the accompanying podcast series that explores the personal and professional journeys of successful individuals.
Influencer marketing for start-ups with limited budgets
The episode offers advice for start-up brands with limited budgets who want to work with influencers. Risa suggests being upfront and honest about the brand's budget constraints when approaching influencers. She advises targeting influencers that align with the brand's values and products and nurturing those relationships over time. Risa also suggests focusing on building genuine connections with influencers by starting with introductions and gifting, rather than expecting immediate posts or transactions. The importance of having a good product and being proud of it is emphasized as a critical factor in attracting influencers.
Exciting trends and growth in the influencer space
Risa shares her excitement about new trends in the influencer space, such as the rise of Gen Z influencers and the affinity for authenticity and relatability among influencers and their audiences. She admires influencers who are evolving and embracing platforms like TikTok. Risa also highlights the creative marketing approaches of brands like Summer Fridays and the value of standing out while staying true to the brand. Overall, she expresses her enthusiasm for the evolving influencer landscape and the potential for new collaborations and partnerships.
Do you want to learn more about influencer marketing? Who better to learn from than Raissa Gerona, Chief Brand Officer of Revolve. Raissa and Revolve paved the way in how brands work with content creators, originated the influencer trip and even hold their very own festival. Learn more about influencer marketing, social media and brand marketing in this episode.
Check out Summer Fridays' new Babymoon Belly Balm at summerfridays.com.
Produced by Dear Media.
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