REVOLVE'S Chief Brand Officer Raissa Gerona Shares advice on Influencer Strategies and Brand Marketing
Life with Marianna
Building Genuine Relationships with Influencers
They discuss how Revolve prioritizes building genuine relationships with influencers rather than transactional ones. They share strategies on how influencers can get on the radar of the Revolve brand marketing team, such as buying and tagging Revolve products. They also discuss the success of influencer trips and marketing campaigns, emphasizing the importance of community-building and measuring success through metrics like impressions, engagement, and sales.
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