REVOLVE'S Chief Brand Officer Raissa Gerona Shares advice on Influencer Strategies and Brand Marketing
Life with Marianna
Job Opportunities and Strategic Platform Choice
This chapter explores various job opportunities in the brand marketing team, including the need for a head or director of content. The speaker emphasizes the importance of being strategic in choosing platforms to be active on, using TikTok as an example. They stress the significance of having a dedicated person for content production across different channels.
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