Acquiring Minds

Back to a W-2: When Business Ownership Isn't the Way

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Mar 23, 2023
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ANECDOTE

Buying and Running Pacific Insulation

  • Damon bought Pacific Insulation Supply, an online insulation wholesaler, aiming for a scalable, remote, low CapEx business.
  • Despite improving systems and showing growth, he found the business lifestyle challenging and took a W-2 tech sales job for stability.
INSIGHT

Personal Fit Is Key Risk

  • Not liking the day-to-day of a business is a big risk not often discussed enough in acquisitions.
  • Even with solid fundamentals, personal fit with the business lifestyle is crucial to success and satisfaction.
ANECDOTE

Challenges Scaling and Diversifying

  • Damon underestimated the difficulty of scaling and diversifying product lines beyond insulation.
  • Attempts to add drywall sales failed due to supplier volume discounts and existing customer habits.
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