How Outbound Sales Laid the Foundation for a 9-Figure Valuation with Michael Litt

Michael Litt is the co-founder and CEO of the video platform for business, Vidyard. While he's not bringing leading video-based technologies to market, he serves as a general partner of Garage Capital, a seed-stage fund.

Top 3 Value Bombs

1. Do whatever you can to retrofit your solution to a problem.

2. The seller knows what their product does. The buyer knows what their problem is, but doesn't know what the product does. The sales process is the education to verify if those two things connect and if the service or product is a solution to those problems.

3. You must love the problem and you must love the work that's required to make this thing successful. And the good news is when you start to see responses when you start to get that feedback, you must reward yourself. You must celebrate that experience to pay for the pain that you put into earning it.

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