The Digital Agency Show | Helping Agency Owners Transform Their Business Mindset to Increase Prices, Work Less, and Grow Profits E360: From Outsourcing to Exits: Growing and Selling Your Agency with Chris Martinez
Nov 26, 2024
Chris Martinez, CEO of Bloom Partners and an award-winning entrepreneur, shares insights on transforming agencies. He emphasizes the importance of ethical lead generation and discusses his company's strategic rebranding journey. The conversation covers the impact of AI on outsourcing and how agencies can adapt to new technologies. Chris also delves into the challenges of building and scaling an agency and offers valuable resources for growth. Listen for thought-provoking questions that encourage personal and professional development!
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Shifting Value Proposition
- Dude Agency's initial value proposition was its expertise in navigating the complexities of hiring and paying talent in Mexico.
- This became less valuable as technology and software simplified these processes.
Dude Agency Origins
- Chris Martinez transitioned his marketing agency's operations to Tijuana, Mexico in 2015.
- He later founded Dude Agency, an outsourcing company, recognizing the untapped potential of Latin American talent.
Evolution to Consulting
- Dude Agency clients began seeking consulting services on training, hiring, profitability, and scaling.
- This led to the development of a consulting product and eventually the rebranding to Bloom Partners.