E360: From Outsourcing to Exits: Growing and Selling Your Agency with Chris Martinez
The Digital Agency Show | Helping Agency Owners Transform Their Business Mindset to Increase Prices, Work Less, and Grow Profits
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Strategic Rebranding: Transitioning from Outsourcing to a New Identity
This chapter explores the strategic transition of a company's name to Bloom, detailing the reasons behind the change and the challenges encountered. The discussion highlights how the rebranding effort aimed to reshape public perception and enhance employee job security while embracing new values and modern tools.
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