XR AI Spotlight How XR and AI Are Reshaping Fitness
Sep 10, 2025
Sam Cole, the CEO and co-founder of FitXR, shares his journey in transforming fitness through virtual reality. He discusses the evolution of immersive fitness experiences and how community feedback shapes innovation. Sam's candid thoughts on AI highlight its potential in creating personalized workouts, while also addressing challenges in maintaining personal coaching connections. He envisions a future where smart glasses integrate seamlessly into fitness, enhancing user experiences but warns of associated risks. His insights on team management emphasize the importance of culture in a rapidly changing tech landscape.
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Early Days: Building With Steam Feedback
- Sam Cole and his co-founder personally responded to every Steam comment after FitXR's 2017 launch to build the product with early users.
- Listening to users' pain points rather than their proposed solutions steered iterative product evolution.
Align Roadmap With Platform Trends
- FitXR aligns its roadmap with platform features while keeping customer value central.
- The sweet spot is incremental platform-driven innovation that still serves users' needs.
Variety Drives Habit Formation
- Variety in workout modalities is key to forming lasting exercise habits.
- Repetition leads to boredom and unbalanced fitness, so broad experiences prevent overworking specific muscle groups.