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Run a Profitable Gym
The 2025 Intramural Open: Build Community, Retention and Profitability
Jan 6, 2025
Imagine hosting an unforgettable event that strengthens community ties and boosts your gym's revenue. Discover how the Intramural Open fosters competition while encouraging peer support. Learn about assembling teams, scoring methods, and activities designed to engage gym members. This event not only retains clients but also generates income through entry fees and merchandise. Plus, find out how to make clients feel celebrated, motivating them to continue their fitness journey with you for another year.
32:20
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Quick takeaways
- The Intramural Open promotes community engagement and retains gym members by fostering a celebratory and inclusive atmosphere focused on participation over competition.
- Implementing structured pre-open programs and themed events alongside a registration fee can significantly enhance profitability and member satisfaction in the Intramural Open.
Deep dives
The Origin of Intramural Open
The concept of the Intramural Open is inspired by the author's high school experience, where students were organized into teams that competed in various sports. This model fostered a sense of community through accountability and participation, as students were encouraged to attend and engage in activities to earn points for their team. The author reflects on how this strategy was effective in creating enthusiasm among participants, emphasizing the importance of showing up rather than merely focusing on winning. Translating this to a gym setting, the Intramural Open aims to cultivate the same spirit of camaraderie and motivation among gym members.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode