31min chapter

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The 2025 Intramural Open: Build Community, Retention and Profitability

Run a Profitable Gym

CHAPTER

Transforming Competition into Community: The Intramural Open

This chapter discusses the evolution of the CrossFit Open into the more inclusive Intramural Open, focusing on how to engage gym members through community-building and competition. It highlights strategies for improving retention, celebrating achievements, and creating lasting memories that encourage ongoing participation.

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