The Growing Demand for Authentic Chai

The increasing popularity of chai in the United States reflects a broader trend among consumers seeking authentic, high-quality beverages from diverse cultures. Kolkata Chai Company was founded by two brothers who wanted to bring genuine chai to America after struggling to find it in New York City. They have successfully established multiple cafe locations and developed a direct-to-consumer model, showing a 300% year-over-year growth. This surge is attributed to the growing Asian American population's desire for authentic experiences, highlighting chai's emergence as a distinct category within the beverage market.