Bloomberg Businessweek BONUS: Hasan Minhaj Wants You To Have A Great Cup of Chai
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Sep 20, 2024 
Join Hasan Minhaj, a celebrated actor and comedian known for showcasing South Asian culture, and Ani Sanyal, Co-Founder of Kolkata Chai Co, as they delve into the fascinating world of chai. They discuss their journey to promote authentic chai culture in the U.S. and the challenges they faced during the pandemic. The duo highlights chai's rise to mainstream popularity, its health benefits as an alternative to coffee, and how they've connected their community through innovative chai offerings. Sip and savor their insights!
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Hasan's Chai Discovery
- Hasan Minhaj's wife introduced him to Kolkata Chai Co.
- He then visited their Nolita location and was impressed by the community and quality.
Authentic Chai
- Kolkata Chai Co. sources their tea from legacy tea estates in Assam, India, ensuring authenticity.
- Their chai offers a unique blend of tea, spice, and a little bit of sugar.
Chai Market Growth
- The packaged tea market is a $15 billion category, but it's growing slowly.
- Modern formats like matcha are growing at a 10% CAGR, and Kolkata Chai Co. positions itself similarly.