This chapter explores the art of crafting true chai, tracing its roots to Assam, India, while addressing the rising demand among Asian Americans. It highlights the business growth and innovative strategies in expanding chai products through e-commerce and physical cafés.
Actor and comedian Hasan Minhaj and Ani Sanyal, Co-Founder of Kolkata Chai Co, on partnering to represent the South Asian community and culture through their chai company.
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