This chapter explores the rise of direct-to-consumer and e-commerce channels for chai, focusing on new formats and advertising strategies. It highlights chai's health benefits as a coffee alternative and its cultural significance, suggesting its potential to become a mainstream beverage in America.
Actor and comedian Hasan Minhaj and Ani Sanyal, Co-Founder of Kolkata Chai Co, on partnering to represent the South Asian community and culture through their chai company.
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