Startups For the Rest of Us

Episode 646 | Building a Recurring, Annual Price Increase Into Your SaaS

Jan 31, 2023
In this engaging discussion, James Kennedy, founder of ProcurementExpress, shares his innovative strategy of implementing an annual 8% price increase. He reveals how transparency in communication helps maintain customer trust and enhance lead conversions. James discusses the evolution of his company’s name and the unique challenges in branding. He also shares insights on SaaS buying patterns and the psychological aspects of pricing, emphasizing the necessity of delivering value to justify price adjustments.
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