Episode 646 | Building a Recurring, Annual Price Increase Into Your SaaS
Startups For the Rest of Us
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Navigating SaaS Price Increases
This chapter covers the implementation of annual price increases for SaaS clients and highlights the importance of predictable pricing to mitigate future shocks. It discusses the strategic communication of price adjustments, emphasizing transparency, customer reactions, and psychological aspects of pricing. The chapter also addresses the necessity of justifying increases through value delivered and the implications of significant price changes on the customer base.
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