The Unofficial Shopify Podcast How Bamboo Socks Built a B2B Empire on Faire
May 6, 2025
Lucy Jeffrey, founder of Bare Kind and Candid Founders, shares her captivating journey from banking to building an eco-friendly sock empire. She reveals how she transformed Bare Kind into a B2B success on Faire, emphasizing the power of content creation for client acquisition. Lucy also discusses the challenges of scaling, especially during seasonal sales, and the surprising success of ditching paid ads for profitability. Tune in for insights on sustainable business practices and the balancing act of managing multiple ventures—plus how one turtle sock sparked it all!
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Origin of Bear Kind's Turtle Socks
- Lucy Jeffrey started Bear Kind with reusable straws inspired by reducing single-use plastic.
- A viral video of a turtle with a straw in its nose led her to create turtle-themed bamboo socks supporting turtle conservation.
Quit Banking for Socks Full-Time
- Lucy quit her banking job after selling out stock during the 2020 COVID lockdown via Facebook ads.
- Her partner also later left his banking job to join the full-time sock business.
Seasonality Solved by B2B Channel
- Bear Kind is about 70% seasonal with most revenue in Q4.
- Their B2B channel via Faire provides steady year-round revenue to survive the off-season.