Building Authority Through Content Creation in a Niche Market

Also available on YouTube: youtu.be/l8ANgFlZK0Y

It started with a sock. A turtle sock. That led to a Shopify store, a wholesale boom, and—accidentally—an agency. In this episode, Lucy Jeffrey shares how she turned Bare Kind from a seasonal side hustle into one of Faire’s fastest-growing brands. She walks us through surviving seasonality, scaling through B2B, ditching paid ads, and launching a service business that helps other brands win on Faire. A story about survival, strategy, and what happens when your Q4 makes or breaks you.

Topics Discussed:

• Growing a DTC sock brand from scratch
• Why Faire became a game changer
• Turning content into a client acquisition machine
• Balancing two businesses and one marriage
• Why sustainability isn’t selling anymore—and what is
• Turning off Meta ads (and doing better without them)

Sponsors:

• Zipify – Build high-converting sales funnels
• Cleverific – Smart order editing for Shopify
• Address Validator – Reduce delivery address errors & costs

Links:

• Bare Kind
• Candid Founders
• Candid Founders YouTube
• Faire on Shopify Help
• Faire Shopify App
• Lucy on LinkedIn