Lucy Jeffrey

Lucy Jeffrey, founder of Bare Kind and Candid Founders, shares her captivating journey from banking to building an eco-friendly sock empire. She reveals how she transformed Bare Kind into a B2B success on Faire, emphasizing the power of content creation for client acquisition. Lucy also discusses the challenges of scaling, especially during seasonal sales, and the surprising success of ditching paid ads for profitability. Tune in for insights on sustainable business practices and the balancing act of managing multiple ventures—plus how one turtle sock sparked it all!