The Punk Rock MBA cover image

The Punk Rock MBA

Brendan Murphy (Counterparts)

Apr 20, 2020
Brendan Murphy, the dynamic lead singer of the Canadian metalcore band Counterparts, shares his journey of breaking into the U.S. music scene. He discusses the challenges faced during touring, particularly due to the Canadian border closures. Brendan shares amusing anecdotes about generational differences in music fandom and dives into the financial struggles of early touring days. He reflects on the pressures of creativity and navigating the complexities of the music industry, all while maintaining a deep connection with the band's passionate fanbase.
01:03:56

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Brendan Murphy discusses the challenges of touring in the U.S. compared to Canada, emphasizing the need for strategic inventory management and understanding regional consumer differences.
  • The podcast highlights the impact of the pandemic on live music, illustrating how musicians had to adapt their plans amidst cancellations and uncertainty.

Deep dives

The Operational Dynamics of Touring Bands

The podcast delves into the intricacies of how bands operate behind the scenes, highlighting the challenges of inventory management and tour planning. Specifically, it discusses how merch quantities are often estimated based on prior sales data, yet can lead to oversights in countries with different consumer behaviors. This discussion draws attention to the complexities of effectively balancing supply and demand across different regions, such as varying sizes for clothing items like hoodies in Japan versus other areas. Understanding the mechanics of these operational decisions is crucial for any band attempting to thrive in a competitive market.

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