The Punk Rock MBA cover image

Brendan Murphy (Counterparts)

The Punk Rock MBA

00:00

Navigating Merchandising Mistakes and Market Realities in Music

This chapter delves into the challenges of merchandise inventory management in the music industry, using personal anecdotes about sizing misjudgments on tour. The speakers discuss unpredictable success factors that impact engagement and sales, illustrating how assumptions can lead to disappointment. They emphasize the importance of embracing uncertainty and taking thoughtful risks in creative endeavors.

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