The Punk Rock MBA cover image

Brendan Murphy (Counterparts)

The Punk Rock MBA

00:00

Navigating the Turbulent Journey of Early Touring

This chapter recounts the financial challenges and experiences of a band during their early touring days, highlighting their passion for music despite monetary losses. It reflects on the transition from a carefree hobby to a business-minded approach, exploring how social media has reshaped engagement with fans today. The discussion also touches on the complexities of touring logistics and maintaining a band's relationship with their audience in a constantly evolving music landscape.

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