

Laila Kassam of Animal Think Tank on popular protest movements, mass arrests, and publicity stunts
9 snips May 12, 2020
Laila Kassam, a co-founder of Animal Think Tank and editor of a forthcoming book on food and agriculture, shares insights from her advocacy work. She discusses the dynamics of social movements and the strategies that succeed in shifting public opinion. Kassam explores the effectiveness of mass arrests and creative stunts in protests, drawing lessons from movements like Extinction Rebellion. Additionally, she reflects on the importance of grassroots activism and the need for narrative development in the animal justice movement.
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Social Movement Ecology Framework
- Animal Think Tank uses the Social Movement Ecology Framework, identifying three main types of social change strategies.
- These are personal transformation, building alternatives, and changing dominant institutions (through inside strategies, structure-based organizing, and mass protest).
Momentum-Driven Organizing
- Momentum-driven organizing combines mass protest and structure-based organizing to build resilient movements.
- It uses a cycle of escalating actions, absorbing new supporters, and increasing active participation to shift public opinion.
Key Influences
- Jamie Harris notes Animal Think Tank's recommended reading includes "This Is An Uprising" and "Why Civil Resistance Works."
- These books have influenced both their and Sentience Institute's strategic views.