Laila Kassam, a co-founder of Animal Think Tank and editor of a forthcoming book on food and agriculture, shares insights from her advocacy work. She discusses the dynamics of social movements and the strategies that succeed in shifting public opinion. Kassam explores the effectiveness of mass arrests and creative stunts in protests, drawing lessons from movements like Extinction Rebellion. Additionally, she reflects on the importance of grassroots activism and the need for narrative development in the animal justice movement.