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Laila Kassam of Animal Think Tank on popular protest movements, mass arrests, and publicity stunts

The Sentience Institute Podcast

CHAPTER

Mobilizing for Animal Justice

This chapter explores the strategies of the Animal Think Tank aimed at creating a mass movement for animal justice in the UK. It discusses the importance of narrative development, momentum-driven organizing, and the social movement ecology framework in fostering collective action. Additionally, it examines public opinion dynamics, ally spectrum, and the pivotal role of grassroots activism in influencing systemic change.

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