How Solos Scale #19 Own your point of view
Jul 18, 2025
Relying solely on referrals can stall your business growth. A strong point of view is crucial for consistent inbound leads and meaningful connections. Personal content isn't enough; it must align with the problems you solve. Balancing relatable and hireable content boosts your brand. They discuss how showing your evolution can attract attention and why oversharing can lead to a cluttered message. Finally, seeking community support and evolving your POV can protect against market fluctuations and enhance your business resilience.
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POV Drives Platform Growth
- A clear point of view is the main differentiator between similar people who build meaningful platforms.
- POV motivates people to subscribe and follow your thinking over time.
Condition The Market With Content
- Put your POV into content so the market starts to recognize and accept your framing before sales calls.
- Use MP3 (Market, Problem, Process, Proof) to condition prospects before conversations.
Referrals Can Be Unprepared
- Referrals often skip market conditioning and arrive poorly informed despite confidence.
- You still must communicate your POV on sales calls to align expectations and qualify fit.