Today, we talk about why relying on referrals and posting for fun can quietly stall your business, and what to do instead.
We unpack the hidden risk of being “referral-rich but strategy-poor,” and explain why personal content without a clear point of view won’t generate consistent inbound. You’ll learn how to make your content work harder by anchoring it in the problems you solve, how to avoid oversharing without losing your personality, and why even viral posts can fall flat if they don’t build belief. We also explore the balance between being relatable and being hireable, how to create content that compounds instead of clutters, and why having a POV is your best defense against dry spells.
(00:00) Intro
(01:39) Why having a clear point of view matters
(03:03) What it takes to develop a strong point of view
(11:23) How your POV shows up in sales conversations
(17:40) The evolution of a personal brand over time
(22:50) Getting past the fear of posting online
(23:09) Why a strong POV is your superpower
(24:18) Treating LinkedIn like your open mic night
(25:10) Building character through content
(26:04) Finding the balance between personal and professional content
(28:03) How a defined POV brings value to your brand
(30:40) Dealing with challenges while running a business
(39:33) Understanding the power of market conditioning
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