Nikonomics - The Economics of Small Business 16 - Can 5k a Month Make You a Viral Sensation with Matthew Brown
Jun 7, 2024
In this discussion, Matthew Brown, founder of Tribe Media, shares his journey from the mortgage industry to successful ghostwriting during the pandemic. He reveals how a viral post transformed his side hustle into a thriving agency generating $10k/month. Matthew discusses the importance of personal branding and offers insights on hiring remote teams, client acquisition strategies, and the benefits of navigating the AI landscape. His experiences inspire aspiring entrepreneurs to embrace innovation and authenticity in their content creation.
AI Snips
Chapters
Transcript
Episode notes
Going Viral with Productivity Thread
- Matthew went viral with a productivity hacks thread that initially gained traction after a large influencer engaged with it.
- The viral reach made him realize the massive audience potential of writing online content.
Co-Writing Process with Clients
- Conduct regular interviews or calls with clients to extract genuine content for writing.
- Repurpose existing client content with new angles to maintain consistency and efficiency.
Innovative Group Interview Technique
- Matthew uses group interviews to efficiently assess many writing candidates at once.
- He follows up with paid trials to pick the best talent, focusing solely on merit regardless of location.