16 - Can 5k a Month Make You a Viral Sensation with Matthew Brown
Nikonomics - The Economics of Small Business
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From Mortgages to Virality: A Ghostwriting Journey
This chapter chronicles the transition from the mortgage industry to ghostwriting during the COVID pandemic, sparked by the need for adaptation. It explores the impact of a viral social media post on their journey, emphasizing the importance of personal branding and authenticity in content creation. The discussion also covers operational strategies for managing a content creation agency, including client collaboration, structured deadlines, and the scaling process through specialized hires.
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