Making Sense
Trading Insights: Thinking ‘Future Back’, with J.P. Morgan’s head of Corporate Futurism
Dec 10, 2024
Debora Kantt, Head of Corporate Futurism at J.P. Morgan, specializes in strategic foresight and future-back thinking. She discusses innovative approaches to overcoming cognitive biases and the necessity for non-linear thinking in predicting futures. Debora shares insights on emerging trends in biocomputing and affective computing, emphasizing their transformative potential across industries. Alongside Eloise Goulder, she highlights the importance of recognizing weak signals and adopting adaptable strategies for future success in investing.
25:59
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Quick takeaways
- Thinking 'Future Back' allows businesses to anticipate change and strategize effectively in a rapidly evolving market environment.
- Identifying weak signals in emerging technologies can lead to innovative models, enhancing competitiveness while embracing uncertainty and adaptability.
Deep dives
The Importance of Horizon Scanning
Horizon scanning is a crucial method in foresight research that involves identifying weak signals, which are early indications of future trends that may take five to ten years to develop into more defined changes. Recognizing these signals early on can give businesses a competitive edge, allowing them to adjust their strategies and explore new revenue streams ahead of the curve. For example, by tracking emerging startups and innovative patents, companies can better position themselves in a rapidly changing market. This proactive approach to strategic planning highlights the significance of being anticipatory rather than reactive in business.
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