3min chapter

Making Sense cover image

Trading Insights: Thinking ‘Future Back’, with J.P. Morgan’s Head of Corporate Futurism

Making Sense

CHAPTER

Intro

This chapter explores the significance of foresight in corporate futurism, highlighting how horizon scanning can uncover early signals of emerging trends. It emphasizes the need for businesses to adopt strategic foresight methodologies to proactively anticipate future changes rather than just responding to them.

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