Motivation with Brendon Burchard

How to Start a Movement

Aug 16, 2023

This podcast explores practical strategies and the psychology behind launching a movement that captures hearts and minds. It emphasizes the need to understand the language of the customer and address their problems. The importance of building a crew and ambassadors, as well as focusing on a larger message and movement, are highlighted.

06:40

AI Summary

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Shifting the focus from the product to the movement can lead to greater success by addressing the problems and language of the target audience.

Consistently improving the messaging and understanding the language of the customer can effectively connect with the target audience and increase sales.

Deep dives

The Power of Building a Movement

One key insight from the podcast is the importance of building a movement instead of solely focusing on selling a product. The host emphasizes that when trying to reach millions of people or sell a million copies of a book, it's crucial to hone the message around the movement. This involves using the language and addressing the problems of the target audience, rather than just pushing the product. The podcast cites examples such as Martin Luther King Jr.'s civil rights movement and Jesus' disciples to highlight the significance of having ambassadors and supporters who can sell on your behalf. By shifting the focus from the product to the movement, entrepreneurs can break through limitations and achieve greater success.

Introduction

5min

The Importance of Personal Development, Consistency, and Starting a Movement

5min

The Importance of Building a Crew and Focusing on the Bigger Message

5min

Movements have shaped our history around the world, and in this episode, Brendon explores practical strategies and the psychology behind launching a movement that captures hearts and minds. By the end of this episode, you'll have gained invaluable knowledge and a toolkit of strategies to embark on a journey to make a meaningful impact and inspire positive change. Get ready to revolutionize your approach to making a difference and create a movement that leaves a lasting legacy.

“The number 1 thing you have to learn when you want to reach millions of people is that it’s no longer your message. You now are learning and listening to the language of your customer.”

If you’re looking for tips on how to start a movement, this episode is for you!

1. Get the GrowthDay app for all your personal development in one place:

https://growthday.com

2. Read my bestselling book, High Performance Habits:

https://amzn.to/2vhf82C

3. Get the High Performance System online (the full course and assessment!):

https://www.growthday.com/hps

4. Get the Confidence Masterclass: https://www.growthday.com/confidence

5. Follow me on Instagram:

https://www.instagram.com/brendonburchard