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The Importance of Personal Development, Consistency, and Starting a Movement
In this chapter, they discuss the importance of personal development and access to knowledgeable people. They mention a website where you can start for free, but also discuss the challenge of selling a million copies of a book. They emphasize the need for consistency and improving one's message to break through. They also talk about the significance of understanding the language of the customer and addressing their problems. Additionally, they highlight the idea of starting a movement beyond just the book and identify the importance of building ambassadors for the movement.