Fintech Insider Podcast by 11:FS 932. Insights: How Zilch CEO Philip Belamant built a profitable fintech with over 4.5M customers
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Jan 30, 2025 Philip Belamant, Co-founder and CEO of Zilch—a leading Buy Now Pay Later company with over 4.5 million customers—shares his insights on building a profitable fintech during a pandemic. He reveals how Zilch integrates advertising with payments to empower consumers and discusses navigating regulatory challenges. Philip highlights the importance of strong customer relationships for growth, explores potential future expansions, and reflects on the financial landscape's complexities, all while envisioning a borderless fintech future.
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Zilch's Business Model
- Zilch is an ad-subsidized payments network, weaving advertising into payments.
- They generate ad revenue with each customer transaction to offer value back through deals, discounts, cashback, or subsidized credit.
Eroding Value in Payments
- The value for consumers in payments has eroded over the last 20 years due to the oligopoly of major banks.
- Zilch aims to shift that value back to the consumer and the brands.
Reimagining the Commerce Stack
- Zilch compresses the commerce stack by connecting brands and consumers directly within its platform.
- This reduces costs for both, making it a more efficient market maker.