In this book, Charles Duhigg explores the science of habit formation and change. He explains the 'habit loop' consisting of a cue, a routine, and a reward, and how understanding this loop can help in changing bad habits or forming good ones. The book includes numerous examples from various fields, such as how Procter & Gamble successfully marketed Febreze, how Alcoa transformed its business by focusing on safety, and how individuals like Olympic swimmer Michael Phelps and civil-rights hero Martin Luther King, Jr. benefited from specific habits. Duhigg argues that by harnessing this science, individuals and organizations can transform their lives and businesses[2][4][5].
In this book, Charles Duhigg explores the secrets of 'supercommunicators' who excel at connecting with others. He delves into the three distinct types of conversations—practical, emotional, and social—and provides practical strategies and case studies to illustrate how to recognize and navigate these conversations effectively. The book includes examples from various contexts, such as jury deliberations, CIA recruitments, and workplace interactions, to demonstrate how communication can be improved. Duhigg emphasizes the importance of active listening, identifying complex emotions, and matching the type of conversation to enhance connection and understanding.
How can listening inform the way you write? We decided to ask Charles Duhigg is a Pulitzer Prize–winning journalist and bestselling author—best known for The Power of Habit and most recently released Supercommunicators: How to Unlock the Secret Language of Connection, a compelling guide that explores the art and science of meaningful conversation.
We talked with Charles about myriad elements of writing, speaking, and listening—that is, communication in all its forms! We explored how passion and clarity are key parts of both pitching and book proposals. Charles also introduced us to active listening techniques, such as "looping for understanding," which can foster stronger connection in conversations. These effective and meaningful exchanges can help you showcase your project’s vision and voice.
Thing of the Week: Supercommunicators by Charles Duhigg
Homework: Charles has two pieces of homework for us!
1. First, tomorrow, ask someone a deep question that you might not usually ask a deep question of. Instead of asking, “How was your day?” ask them, you know, “I noticed that you really like Jasper. What do you admire about Jasper?”
2. Write one paragraph is terrible, but you feel like indulges some aspect of your voice. Maybe it's funny, maybe it's wry, maybe it's sad. Just do something completely pointless. Set that paragraph aside for a couple of days. And when you come back to it, you are going to see something in there that surprises you at how good it is. And that is a pebble on the path to finding your voice.
P.S. Our 2025 writing retreat (on a cruise! In mexico!) is over 50% sold out! Learn more and sign up here.
Credits: Your hosts for this episode were Mary Robinette Kowal, DongWon Song, Erin Roberts, and Howard Tayler. It was produced by Emma Reynolds, recorded by Marshall Carr, Jr., and mastered by Alex Jackson.
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