The Smart Marketer Podcast Episode 246: Beyond Andromeda - 4 Meta Ad Updates Every Marketer Needs to Know (With Pep Hufen)
Nov 10, 2025
Pep Hufen, CEO of the Smart Marketer Agency and esteemed ads strategist, dives into four groundbreaking Meta updates that are revolutionizing ad strategy. He reveals why the Andromeda update is just the tip of the iceberg, explaining how GEM acts as a predictive 'superbrain' that enhances user insights. Pep highlights the benefits of Meta Lattice in boosting conversions through unified learning and introduces Sequence Learning, which focuses on nurturing one-time buyers into loyal customers. He also shares a tactical playbook to adapt campaigns effectively in the evolving landscape.
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Andromeda Is Only Part Of The Shift
- Andromeda is only one of four major Meta ad updates reshaping the system.
- Focusing only on Andromeda misses 75% of the infrastructure changes affecting ad performance.
GEM Predicts Deep Behavioral Signals
- GEM ingests trillions of signals to predict user intent across many behaviors.
- It identifies patterns like a wellness journey from disparate interactions and finds new audiences you hadn't considered.
Lattice Unifies Campaign Learning
- Meta Lattice unifies previously siloed campaign learning so different objectives inform each other.
- Video viewers now can help conversion campaigns, raising ad quality and conversions across the board.