Episode 246: Beyond Andromeda - 4 Meta Ad Updates Every Marketer Needs to Know (With Pep Hufen)
The Smart Marketer Podcast
Why Andromeda Is Only Part of Meta's Overhaul
Pep explains Andromeda is one of four major Meta updates reshaping the ad system and warns against focusing on it alone.
Everyone's talking about the Meta Andromeda update like it's the only thing that matters. But in this power-packed solo episode, Smart Marketer Agency CEO Pep Hufen breaks down four essential Meta updates that are redefining ad performance and why focusing on just one is a costly mistake.
"These aren't small changes or tweaks. They completely rebuild the ad system from the ground up." - Pep Hufen
Pep explains how each update; GEM, Lattice, Andromeda and Sequence Learning, works individually and together as one powerful AI-driven system. Whether you're an agency pro or eComm brand owner, you'll learn how to adapt your strategy now to win big in the new Meta landscape.
π You Will Learn:-
Why the Meta Andromeda update is only 25% of what really matters
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How GEM gives Meta "superbrain" insights that predict user behavior
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What Meta Lattice is and how it boosts conversions with unified learning
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How Sequence Learning turns one-time buyers into loyal customers
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The tactical playbook for adapting your campaigns in 2025
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Why you're no longer competing on product, but on understanding the entire buyer journey
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Meta's Official Documentation on the 4 Updates β’ Meta Andromeda: Next-Gen Personalized Ads Retrieval Engine β’ Sequence Learning: A Paradigm Shift for Personalized Ads β’ Meta Lattice: AI, Ads, and Performance β’ Meta GEM Overview via Social Discovery Insights
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Andromeda Deep Dive Episode (Pep reference) Podcast version YouTube version
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Pep Hufen β Instagram @pep.hufen
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Omnisend Email & SMS Platform β smartmarketer.com/omnisend Use code SMART for 50% off your first 3 months
00:00 β Intro by Anthony: 4 Updates That Are Redefining Meta Ads 02:12 β Pep's Hot Take: Why Andromeda is Only One Piece of the Puzzle 02:56 β Update 1: GEM β Meta's AI Superbrain for Prediction and Targeting 03:42 β Update 2: Lattice β Unified Learning Across Campaign Objectives 04:32 β Update 3: Andromeda β 10,000x More Targeting Power 06:00 β Update 4: Sequence Learning β Mapping the Entire Buyer's Journey 08:31 β Tactical Breakdown: How to Build for Each System 09:28 β The Shift from Product to Full-Journey Strategy 10:12 β The Playbook: What You Need to Do Now 11:07 β Outro and Engagement Reminder
π£ Your Engagement MattersIf this episode opened your eyes to what's really happening with Meta ads, do us a favor:
β Follow and subscribe on your favorite podcast platform β Leave a 5-star review on Apple Podcasts π² Share the episode and tag us with #WeOutHere π¬ Got feedback? Email us at support@smartmarketer.com
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