30 Minutes to President's Club | No-Nonsense Sales 78 (Sell): Death of the helpful seller: Use proven psychology to stop losing deals (Belal Batrawy, DeathtoFluff)
Dec 8, 2021
Belal Batrawy, a 7x startup seller and Community Leader of #Death2Fluff, discusses the evolution of sales strategies. He critiques traditional methods and emphasizes the need for transparency around pricing and competition. By harnessing psychological principles like loss aversion and emotional messaging, sellers can forge deeper connections with buyers. He also advises on effective negotiation tactics and the importance of clear communication to enhance sales success. Get ready to rethink your approach to selling!
AI Snips
Chapters
Transcript
Episode notes
Loss Aversion in Sales
- Focus on loss aversion; buyers are motivated by fear of loss, not pleasure of gain.
- Emphasize the opportunity cost of not changing, rather than potential gains.
Emotionally Charged Messaging
- Use emotionally charged words that resonate with buyers on a visceral level.
- Incorporate vivid language to trigger the limbic brain and evoke emotional responses.
Social Bidding
- Use "social bids" by openly sharing information about pricing, competition, implementation, and shortcomings.
- This builds trust and triggers reciprocity, encouraging buyers to share valuable insights.