78 (Sell): Death of the helpful seller: Use proven psychology to stop losing deals (Belal Batrawy, DeathtoFluff)
30 Minutes to President's Club | No-Nonsense Sales
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Rethinking Sales Language
This chapter critiques the tendency of salespeople to use overly emotional language, advocating for a more straightforward communication style. It highlights effective strategies for engaging buyers, including understanding pricing, competition, and the role of advocates in sales processes.
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