78 (Sell): Death of the helpful seller: Use proven psychology to stop losing deals (Belal Batrawy, DeathtoFluff)
30 Minutes to President's Club | No-Nonsense Sales
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Negotiation Dynamics: Balancing Value and Requests
This chapter explores the complexities of negotiation in sales, emphasizing the psychological factors that drive buyers to seek discounts. It introduces strategies like 'popcorn pricing' and decoy pricing, highlighting the importance of perceived value and collaborative negotiation approaches for both buyers and sellers.
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