

Jesse James West on AI, Fitness & Self-Worth
68 snips Aug 28, 2025
Fitness creator Jesse James West, a natural bodybuilder with over 7 million YouTube subscribers, dives into his motto 'stay relentless' and how he balances work and family life after marriage. He shares a transformative breakdown he experienced in Target and discusses how it may have saved his life. The conversation explores the implications of AI on identity and self-worth, strategies for mental wellness, longevity tips, and the risks of steroid use in bodybuilding, all served with humor and raw honesty.
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Chaotic Sprints Then Full Recovery
- Jesse describes his chaotic work rhythm: intense bursts of filming followed by full recovery periods.
- He avoids nothingness and ties self-worth to productivity unless spending time with loved ones.
Target Breakdown That Changed Everything
- Jesse recounts quitting Division I lacrosse after deep depression and a Target breakdown.
- That moment forced him to choose his path and ultimately launch a career in fitness and content creation.
AI As A Creative Multiplier
- Jesse embraces AI as a force multiplier and expects everyone to learn to use it.
- He sees AI as a way to duplicate and expand creative output rather than a pure threat.