Off The Page Building Trust from Within: The Power of Internal Communication
Apr 8, 2025
Amanda Coleman, a crisis communication consultant with over 20 years in emergency services, and Rachel Miller, an authority on internal communication and former journalist, explore the vital role of effective internal communication in organizations. They discuss how transparency and storytelling can enhance company culture and employee engagement, especially during crises. The duo also delves into evolving leadership expectations post-pandemic, emphasizing authenticity and empathy, along with strategies for building trust in hybrid workplaces.
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Amanda’s Crisis Book Origin
- Amanda wrote crisis communication books after learning from mistakes during two decades in emergency services.
- She created practical guides that she wished she'd had earlier in her career.
Why Rachel Wrote Her Book
- Rachel wrote Internal Communication Strategy because she needed a practical guide while in-house and wanted to share lessons.
- She used client stories and hidden-hero examples to make the book a trusted companion for communicators.
Target Communication By Audience
- Do tailor internal messages to distinct employee groups rather than sending one generic message to everyone.
- Equip line managers to translate global messages into local, relevant, and timely communication for their teams.
