How I Built This with Guy Raz Whisker/Litter-Robot: Brad Baxter
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May 5, 2025 
Brad Baxter, the founder of Whisker and creator of the Litter-Robot, transitioned from a successful automotive career to innovate pet care. He shares the journey of developing an automated litter box, facing skepticism from family and industry alike. Brad reveals how he transformed frustrations with traditional litter boxes into a $300 million business. From strategic marketing shifts during the pandemic to the importance of customer feedback, his story highlights resilience, creativity, and the unpredictable path of entrepreneurship.
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Personal Origin of Litter-Robot
- Brad Baxter struggled with cats peeing outside the litter box due to infrequent cleaning.
- This daily chore frustration sparked his idea for an automated litter box.
Sifting Beats Raking Mechanism
- Baxter realized sifting litter is more effective than raking to separate waste clumps.
- A rotating drum that sifts litter preserves clumps and reduces waste compared to raking.
Patent Licensing for Progress
- Baxter found a patent for a similar litter box idea but it was undeveloped.
- He licensed it and built upon it, showing persistence despite initial disappointment.