Whisker/Litter-Robot: Brad Baxter
How I Built This with Guy Raz
00:00
Navigating Early Entrepreneurial Challenges
This chapter explores the development of a cat litter technology, detailing the hurdles faced in its initial launch and the evolution of an e-commerce strategy around 2001. The speaker reflects on their financial struggles while managing dual careers and adapting product design based on customer feedback. It underscores the balance between rapid growth and ensuring product sustainability in the face of early challenges.
Transcript
Play full episode
