Car Dealership Guy Podcast Fixed Ops Friday: David Cerqueira, Danny Negalha | Daily Dealer Live
Jan 9, 2026
David Cerqueira, Service Director at Benzel-Busch Motor Car, and Danny Negalha, Corporate Fixed Ops Director at McGovern Automotive Group, share insightful strategies from the automotive world. They discuss the significance of connected car leads, achieving 20% conversion for express service appointments, and enhancing customer trust through video MPIs. Danny highlights the importance of technician retention and innovative technologies like Ryotech robots for boosting efficiency. Their commitment to education and automation sets a new standard in fixed operations.
AI Snips
Chapters
Transcript
Episode notes
Make Dealer The Primary Service Touchpoint
- Connect customers to your dealership at vehicle delivery and set your store as their preferred service location.
- Make service booking easy by using live BDC outreach and proactive connected-car leads.
Connected-Car Leads Increase Convenience
- Connected-car leads create a frictionless service experience by surfacing timely maintenance needs.
- That immediacy increases customer appreciation and drives express lane volume.
Set Short, Realistic Wait Expectations
- Use video MPIs within the first 15 minutes and keep technicians making regular touchpoints.
- Set clear expectation windows and update customers every 15 minutes to keep them comfortable waiting.