David Cerqueira

Service Director at Benzel-Busch Motor Car. Focuses on leveraging technology and customer service to enhance the service experience and drive revenue.

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Aug 4, 2025 • 57min

Classic Cadillac on Hospitality in Service Lane, Benzel-Busch on Luxury Fixed | Daily Dealer Live

Chuck Turck, Fixed Ops Director at Classic Cadillac and Subaru, and David Cerqueira, Service Director at Benzel-Busch Motor Car, dive into the art of enhancing customer experience in automotive service. They discuss innovative practices like video inspections that build trust and transparency. The pair explore the importance of technology in modern dealerships and share strategies for improving engagement through personalized service. Additionally, they tackle challenges like tariff impacts on U.S. automakers, emphasizing proactive and creative solutions for success.

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