David Cerqueira
Service director at Benzel-Busch Motor Car with over two decades in automotive (20 years in parts, 5 years in service); focuses on connected car leads, video MPIs, technician development, and express service operations.
Best podcasts with David Cerqueira
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Jan 9, 2026 • 41min
Fixed Ops Friday: David Cerqueira, Danny Negalha | Daily Dealer Live
David Cerqueira, Service Director at Benzel-Busch Motor Car, and Danny Negalha, Corporate Fixed Ops Director at McGovern Automotive Group, share insightful strategies from the automotive world. They discuss the significance of connected car leads, achieving 20% conversion for express service appointments, and enhancing customer trust through video MPIs. Danny highlights the importance of technician retention and innovative technologies like Ryotech robots for boosting efficiency. Their commitment to education and automation sets a new standard in fixed operations.
Aug 4, 2025 • 57min
Classic Cadillac on Hospitality in Service Lane, Benzel-Busch on Luxury Fixed | Daily Dealer Live
Chuck Turck, Fixed Ops Director at Classic Cadillac and Subaru, and David Cerqueira, Service Director at Benzel-Busch Motor Car, dive into the art of enhancing customer experience in automotive service. They discuss innovative practices like video inspections that build trust and transparency. The pair explore the importance of technology in modern dealerships and share strategies for improving engagement through personalized service. Additionally, they tackle challenges like tariff impacts on U.S. automakers, emphasizing proactive and creative solutions for success.
